Have you ever thought about the best way to promote your business to a niche set of audiences and generate more revenue from it?
If not, today is the time to change your perception and ensure that you generate lots of customer traffic to your business.
Local SEO should be at the heart of your marketing plan in the new 2020 year.
Local SEO is the process of getting your website to rank high in results for local searches.
To get it clear, let’s pretend I am looking for a dentist in my location. I don’t want to comb through website after website, I want a dentist near me that’s reputable, and I want one NOW.
If I Google “dentist near me,” the Google SERPs will spit out a bunch of local businesses for me to choose from, including their average reviews. I pick the top one and BOOM. That’s my dentist that I browse and hopefully make the call for an appointment if all looks good.
This type of SEO is great for businesses with a brick and mortar store or businesses that service a certain geographic area, meaning franchise businesses to benefit a lot from this. We work closely with Volkswagen franchises, National Dental Care, Dollar Curtains & Blinds with their local SEO. This ensures that franchisees are not competing with each other on search engines such as Google.
People around you will be searching for the services you offer. Local SEO helps more people from within that area find you online.
Boosting the visibility of franchises and businesses locally on search engines is great.
But let’s see why should you really care.
46% of all Google searches are local.
64% of local customers use search engines and directories as their main way to find a local business.
78% of local mobile searches result in an offline purchase.
Because local searches are more people-centric than organic search results, meaning it’s more customized for each user. Nowadays, Google searches are all about local “near me” searches. According to Google, the number of “near me” searches has increased by 300% from 2018 to 2019. This figure is expected to grow in 2020.
Being able to optimize for these local searches would mean that you are investing in capturing leads at a price that is absurdly low compared to what your competitors would be paying in 2020.
The top reasons for customers to search locally are to find a specific brand, product, or service that solves their needs and wants. If they’re looking for a specific business, they’re probably looking for your address or contact information. We help bring this information in front of your customer's eyes through Local SEO.
According to Google, 72% of consumers who perform a local search visited a store within 5 miles of their current location. Local searches also led 50 % of mobile searchers to visit stores within a single day.
Google’s algorithm now prefers mobile-friendly websites and looks deeply into semantic texts, gone are the days of keyword spamming. This means that missing out on local SEO can lead to missing out on potential customers and in-store traffic.
If you are still here wondering if local SEO still important for businesses who focus on sales, rather than in-store visits?
The short answer: Yes!
18% of local mobile searches lead to a sale within the same period. That doesn’t even include the people who reach out for an estimate, become leads, or schedule an appointment with you.
So, Paksofto local SEO matters, and can help your business grow. But one of the biggest questions we get is “How can I improve My Business local SEO?”
The easiest way to get your business in front of local searchers is to get a Google My Business listing. It’s been displayed when your business is searched for. Here, you have full control of how your business information is displayed directly in the search results. You can also respond to customer reviews and upload photos and videos.
Wondering how do these listings affect local SEO?
The simple answer:
Google uses a local algorithm known as Google 3 pack to recommend businesses in local searches, using terms like “convenience stores in Wynyard”.
These are displayed first on the results page (even above result #1!) of organic results relevant to the query and searcher’s location, and of the highest quality. Thus giving a visibility boost for your brand.
Google is now giving much greater weight to Google My Business(GMB) ranking signals. This is where your locations have the opportunity to shine — and to outperform the local competition.
Links, on-page SEO, citations, personalization, and behavioral signals make up the bulk of Local 3-Pack ranking factors. All the below mentioned factors ranks businesses on the Google 3 pack
Reviews are gold dust for small businesses. 90% of consumers read online reviews before visiting a business.
Online reviews have been shown to impact 67.7% of purchasing decisions.
That’s because 74% of consumers say that positive reviews make them trust a business more.
It is vital to have operations set up to enhance your company’s online reputation. The easiest starting point for this would be to ask trusted customers to leave a positive review of your business online.
Your business name, address, and phone number (NAP) should be consistent across the Internet, whether it’s on Facebook, LinkedIn, or your website’s header, footer, and contact page. Use real addresses whenever possible and avoid P.O. boxes.
Keywords are just as important in local SEO. The only difference is local keywords have a location in them. But I’m sure that won’t come as a shock.
There are two ways to optimize your small business site for local keywords. The option you should choose depends on how many locations you have.
Another way to boost your online presence is to combine both things we discussed: listings and backlinks. This will allow us to create local directory listings with your business information while building a local (and relevant) backlink in the meantime.
I know, it’s genius.
Local directories are key features of local SEO. We want to get in them because half of the local mobile searchers are looking for business information.
If your business isn’t found on local search results, you are missing a big opportunity to grow your local business.
Let us jump in and help you fix that! These are just a few tips you can do to increase your local search results, there are many more important steps, as well as a lot more to understand. Keen to learn our latest local SEO strategies and want to set your business up for online success in 2020 and beyond? Contact us